{"id":3689,"date":"2014-03-17T15:34:44","date_gmt":"2014-03-17T15:34:44","guid":{"rendered":"http:\/\/www.esale.bg\/?page_id=3689"},"modified":"2014-03-19T16:28:07","modified_gmt":"2014-03-19T16:28:07","slug":"creative-ad","status":"publish","type":"page","link":"http:\/\/www.esale.bg\/en\/marketing\/creative-ad\/","title":{"rendered":"Creative Advertisement"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  container_wrap sidebar_right'  style='height: 151px;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3689'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_two_third-2a9015ff38129c418a3f2eafba3e9512 av_two_third  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-2989cb1a500f76248ec894598f4e8e5e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p align=\"justify\">Usually conventional advertisements have the opposite and negative effect on the user\/spectator. Most people use advertisements to do anything else but watching them. If you present your brand by using standard decision, be sure that most users won\u2019t even think about what was your message.<\/p>\n<h3>Good news is that not all advertisements are bad<\/h3>\n<p><strong>eSale.bg<\/strong> pays special attention on creation of each and every advertisement. The advertisement should effects user\u2019s mind in such manner that will force him to buy your products even if he\/she does not need it and that\u2019s our main purpose.<\/p>\n<p>We are guided by our slogan: \u201cThere is no second chance to make good first impression\u201d. You have only few parts of the second to catch spectators attention and it is true both for online and offline advertising. That\u2019s exactly the target of well planned and developed creative advertisement- to attract interest to your brand, to be kept long enough in users\u2019 mind and to make him\/her buy the product or service in the right moment. If this does not happen, your advertising campaign will fail.<\/p>\n<p>Your advertisement should differentiate from thousands of other, it should be really interesting in order to make people talk about your advertisement, share it on social networks and it should make spectators to want watching it at least once more. But in this situation there is one more circumstance, which more of the advertisers miss being negligent or unknowing \u2013 what should stay in spectator\u2019s mind is the advertised product not the other elements of the advertisement. Good example of this is an advertisement with participation of famous people \u2013 spectators keep smiling after the ad is gone but do not even notice what exactly was advertised, a product or service, by their idols.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-av_one_third-b51168870d26eac9084c0e2dc495efe0 av_one_third  avia-builder-el-3  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-cfbcdcca5baa46ecfb8495d33402e2ba\">\n.avia-image-container.av-av_image-cfbcdcca5baa46ecfb8495d33402e2ba img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-cfbcdcca5baa46ecfb8495d33402e2ba .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-cfbcdcca5baa46ecfb8495d33402e2ba av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-3906 avia-img-lazy-loading-not-3906 avia_image ' src='http:\/\/www.esale.bg\/wp-content\/uploads\/2014\/03\/1428814_72796181.jpg' alt='Creative' title='1428814_72796181'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":3680,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3689","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/pages\/3689\/"}],"collection":[{"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/users\/2\/"}],"replies":[{"embeddable":true,"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/comments\/?post=3689"}],"version-history":[{"count":6,"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/pages\/3689\/revisions\/"}],"predecessor-version":[{"id":3913,"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/pages\/3689\/revisions\/3913\/"}],"up":[{"embeddable":true,"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/pages\/3680\/"}],"wp:attachment":[{"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/media\/?parent=3689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}