{"id":3684,"date":"2014-03-17T15:28:43","date_gmt":"2014-03-17T15:28:43","guid":{"rendered":"http:\/\/www.esale.bg\/?page_id=3684"},"modified":"2014-03-21T13:15:05","modified_gmt":"2014-03-21T13:15:05","slug":"branding","status":"publish","type":"page","link":"http:\/\/www.esale.bg\/en\/marketing\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  container_wrap sidebar_right'  style='height: 151px;'  ><\/div>\n<div id='av_section_1'  class='avia-section av-av_section-bd99ea0b9efb9bddbdcae6f918541439 main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_layerslider  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3684'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-av_textblock-2989cb1a500f76248ec894598f4e8e5e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"post-106\">\n<div>\n<h2>What is brand and how exactly it is \u201cworking for me\u201d?<\/h2>\n<p>American marketing association (AMA) gives the following definition of brand \u201cname, sign, symbol, design or a combination of them, purposed to identify a product and\/or service of one seller or group of sellers, in order to differentiate them from the others\u201d.<\/p>\n<p>Targets, which good brand should reach:<\/p>\n<ul>\n<li><em><em>Clear sending of the message;<\/em><\/em><\/li>\n<li><em><em>Reinforcement of trust;<\/em><\/em><\/li>\n<li><em><em>Connecting your target group emotionally;<\/em><\/em><\/li>\n<li><em><em>Motivation of buyer;<\/em><\/em><\/li>\n<li><em><em>Strong loyalty of the clients.<\/em><\/em><\/li>\n<\/ul>\n<p>To be successful in branding, we, the team of <a href=\"http:\/\/www.esale.bg\/en\">eSale.bg<\/a>, understand quite well the needs and desires of your present and potential clients. To achieve this, we get to every client, presenting them well prepared strategy, which is going to work for you even in the future. Our complex services offer ideal opportunity for better covering of the Web and strong presence of your brand, but also reinforcing of its position among the others on the market.<\/p>\n<blockquote>\n<p>Strong brand is priceless when we are talking about everyday struggle for every client. Most important is to invest time and money in researching, analyzing, developing and promoting of your brand \u2013 this is the promise you should keep for your clients. This is fundamental approach in marketing communication and without it you can not start successful campaigns.<\/p>\n<\/blockquote>\n<p><strong>eSale.bg<\/strong> will create and promote your brand which is going to be undeniable assets for your company. We strongly believe that every serious business or company needs the right strategy for its brand because of the increase of sales and getting bigger market share.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3684'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":3680,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3684","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/pages\/3684\/"}],"collection":[{"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/users\/2\/"}],"replies":[{"embeddable":true,"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/comments\/?post=3684"}],"version-history":[{"count":2,"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/pages\/3684\/revisions\/"}],"predecessor-version":[{"id":4040,"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/pages\/3684\/revisions\/4040\/"}],"up":[{"embeddable":true,"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/pages\/3680\/"}],"wp:attachment":[{"href":"http:\/\/www.esale.bg\/en\/wp-json\/wp\/v2\/media\/?parent=3684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}